Mission…
Create a series of videos to be played at a Suitability Hearing for the last CategoryTwo Gaming Casino License in Pennsylvania.
Approach…
We started early in creating the blueprint for what was to become the only real visual representation of the proposed Market 8 project. Conceived as a true destination complete with themed restaurants, entertainment venues, concert hall and boutique hotel, there were no architectural drawings that represented the interiors. Relying on beautifully rendered 3D modeling of the interior spaces, we developed a shot list that married frame for frame with a dynamic music track. We knew the music had to drive this piece, as it was void of narrative and titles.
Creative…
There were three videos, a trilogy in the story of Market 8. The Hear t of the City defined “location, location, location”, introducing The Promise of the Possible in everything this project could do to revitalize the area that was to become Market 8.
The Production…
A marathon 16 hr production shoot shot on one of the coldest days of 2014. Cast and crew braved the elements and grueling production schedule. For the video trilogy, we found a suite of music that provided the perfect blend of energy, and emotional impact that served well with the visual aspects of each video. A true collaborative effort, from architects to 3D modelers, to editors, to time lapse DPs to cast and crew, to editors, the project holds a monument of moments that we all soon will not forget.
