Mission…
Oracle Applications Users Group held two annual meetings per year, a spring event on the East and a fall event on the West. The General Sessions were the kick start of these conferences, intended to deliver an energy that set the tone for thousands to interact and engage while meeting peers, colleagues and mentors.
Approach…
Again, we were lucky to have clients that embraced change fueling a wide variety of scenarios that blend perfectly with the global audience of attendees. We took a look at where we were, defined pop culture trends creating stage openings and transitional elements that spoke to who and what was going on.
Creative…
There were lots of wonderful moments in many wonderful locations:
Our first project was in Philadelphia where we staged a time warp of our founding fathers at the signing of the Declaration of Independence with the appearance of two OAUG white paper specialists who appear to school our forefathers on efficiency provided by Oracle products; In Hawaii we shot a mock up version of Survivor complete withVillagers joining our OAUG constituents in a beach blanket music video parody; In Atlanta at the Georgia World Congress Center we built a 120′ x 30′ linear screen façade where sensory imagery played to a live vocal praising the benefits of all that OAUG offers.
The Production…
Since we were in different cities for each conference, we worked with local and regional resources, saving our clients thousands of dollars. Our experience and attention to detail and understanding regional trends allowed us to maximize the return on investment that went into the productions we produced. Elements that spoke to the audience, moment by moment, the OAUG brand experience was built and sustained.
Reviews…
Silver World Medal, The New York International Film & Video Festivals Bronze World Medal,The New York International Film & Video Festivals 2 Silver Telly Awards
